The Results

In working with us, The Modern Groom achieved the following:

• $1.5 million in annual ad spend managed

• Increased organic LinkedIn following by 6,633.3%

• Increased Instagram follower count by 143.2%

• Increased organic Facebook page visits by 357.5%

• Grew paid reach on Meta ads to audience of 3,457,738 people (improvement of 27.1%)

• Grew paid impressions to 29,753,902 (improvement of 187%)

• Increased to average of 400 weddings booked per month (7.5 suits per wedding at landed cost of $350 per suit)

• Grew to 3x annual sales in first three months of the year

The Challenge

While The Modern Groom had been successfully operating on referrals as the major source of business for the first two years of their lifespan, they were looking to expand and refine their marketing efforts with strategic, data-driven techniques as they continued to grow and scale nationally.

Together, we set out to solidify their foothold in the world of menswear with:

• Branding Refresh

• Website Redesign

• Content Writing & Editing

• Social Media Strategy

• Community Management

• Influencer & Affiliate Programs

• Creative Campaign Shoots

• Meta & Google Ads Management

• Agency Partner Management

Bottom line? The Modern Groom is now projected to scale from $2 million to $12 million by the end of 2023.

(Yeah… We think that’s worth dancing about!)