The Challenge

Inspired by the Caribbean-Latin roots of its founders, Sueñitos produces handcrafted, gourmet paletas that build upon the traditional recipes of Mexican ice pops.

Our goals? Help this growing small business:

• Develop their brand voice and aesthetic

• Create a social media strategy guide that will educate their team on best practices for Instagram, evaluate their competitors, and determine in-house responsibilities and roles.

• Provide art direction for product shoots

• Research and assess viability for product delivery

The Results